The Michelin Challenge Bibendum 2014

After traveling for the first time to Rio de Janeiro in 2010, then to Berlin for the 2011 edition, the Michelin Challenge Bibendum is returning to China for its 2014 edition, which will take place in Chengdu, capital of Sichuan, from November 11 to 14.

The Michelin Challenge Bibendum is an innovative and collaborative think and action tank aimed at promoting better life through sustainable mobility. It is nurtured by two complementary initiatives: