V. Well-managed transport demand reduces kilometres and car use.
Managing transport demand means shaping mobility behaviour so that transport works best for all people and for the planet. It implies, among others, allocating space, managing flows and pricing modes, roads and parking in ways to discourage inefficient modes, like the use of individual cars. It should be used to free up space for more sustainable modes and for activities with economic and social value, and reduce externalities of a car-dependent mobility system.
Managing transport demand also requires working with actors who can shape transport demand – large employers, centres of social and commercial activities, receivers of freight – towards solutions that allow sharing transport systems’ capacity over time and in the most efficient way.